Skip to content

Most Used Social Media Channel: Is TikTok Beating Facebook in Myanmar?

J San

Blog Banner for Website ContentSocial media is a big part of life in Myanmar, but which platform is the most popular? For years, Facebook ruled the scene. Now, TikTok is rising fast. Could it be the new king? Let’s look at the facts and see why TikTok might be the most used social media channel today.

Internet Power in Myanmar

Before we compare TikTok and Facebook, let’s understand the bigger picture. As of February 2025:

  • 33.4 million people use the internet in Myanmar—that’s 61.1% of everyone in the country.
  • 99.3% of social media users go online with their phones.

This means most people in Myanmar love using their phones for social media. And that’s where TikTok and Facebook come in.

TikTok vs. Facebook: The Numbers

Here’s how the two platforms stack up based on their ad reach—the number of people brands can reach with ads.

TikTok

  • 19.6 million people can see TikTok ads.
  • That’s 35.9% of Myanmar’s population and 58.8% of internet users.
  • TikTok is growing fast:
    • +9.2% more users every few months (1.65 million new users).
    • +18.0% more users in a year (3 million new users).

Facebook

  • 13.1 million people can see Facebook ads.
  • That’s 23.9% of the population and 39.0% of internet users.
  • But here’s the catch: Facebook lost 29.5% of its reach last year—that’s 5.45 million fewer users.

What do these numbers tell us? TikTok reaches more people than Facebook and keeps growing, while Facebook is shrinking.

Who Loves TikTok and Facebook?

The people using these apps are different too.

  • TikTok:
    • Mostly young adults.
    • 60.7% are male, 39.3% are female.
  • Facebook:
    • A mix of ages, more balanced with 50.6% male and 49.4% female.

TikTok is the favorite for young men who enjoy fast, fun videos. Facebook still attracts a wider group, including older users.

What People Search For

Google searches show what people in Myanmar care about. In 2024:

  • “TikTok” was the 9th most searched term (index score: 18).
  • “Facebook” was 14th (index score: 16).

Other top searches like “YouTube” (4th) and “Download” (3rd) show people love video and entertainment. TikTok fits this trend perfectly.

Why TikTok Might Be Number One

So, why is TikTok taking over? Here are some reasons:

  • Huge Growth: TikTok added 3 million users in a year, while Facebook lost millions.
  • Young Energy: Young people love TikTok’s short, exciting videos.
  • Phone Perfect: With 99.3% of users on phones, TikTok’s mobile-first style wins.

Facebook is still big, but it’s not growing like TikTok. People seem to want something fresh and fun—and TikTok delivers.

What This Means for Businesses

If you run a business in Myanmar, this is big news!

  • TikTok: Great for reaching young, active people with creative videos.
  • Facebook: Good for a broader audience with longer posts or ads.

Smart idea: Use both! TikTok can grab attention, and Facebook can build trust.

The Winner? TikTok Takes the Lead

The data is clear: TikTok is reaching more people, growing faster, and exciting users in Myanmar. It’s not just a trend—it’s becoming the most used social media channel, leaving Facebook behind.

Want to make your brand shine on TikTok? Jsan Creative can help!

 
J San

J San

Yan Naing Thaung (J San) is a digital marketing expert with over 6 years of experience in helping brands grow online. Specializing in innovative strategies like TikTok marketing, J San is passionate about creating impactful content and driving real results for businesses. When he’s not crafting digital marketing campaigns, J San enjoys exploring new trends in the marketing world and sharing insights to help businesses succeed.